theverge/Google confirms the end of its modular Project Ara smartphone/2016-09-03





Google confirms the end of its modular Project Ara smartphone


Google confirms the end of its modular Project Ara smartphone
Google has confirmed reports saying its modular Project Ara smartphone project has been suspended.When asked about the status of Ara, a Google spokesperson told VentureBeat the phone would not be coming to market, despite the company saying as recently as May that an Ara phone would ship to developers this fall.The decision was reportedly made by Google hardware chief Rick Osterloh, who's been trying to streamline the company's seemingly disorganized product lineup.


Google confirms suspension of Ara modular smartphone project


Google confirms suspension of Ara modular smartphone project
Project Ara, Google's lofty vision of a modular smartphone with a vibrant third-party hardware ecosystem, is no more.A Google spokesperson confirmed today that the company has suspended its plan to bring the modular smartphone to market after nearly three years of development, following a revealing report from Reuters.The spokesperson declined to comment any further on the report.


Google ditches modular Project Ara smartphone


Google ditches modular Project Ara smartphone
Google's Project Ara -- a modular smartphone that let users customize their handsets with a range of plugin modules -- has been killed before it even got off the ground.Having started life as a Motorola venture, the first Project Ara smartphone was expected to launch later this year.As recently as May, Google was talking about shipping a developer version of the phone this autumn, but now it seems that this is not going to happen.


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