theverge/Google confirms the end of its modular Project Ara smartphone/2016-09-03





Google confirms the end of its modular Project Ara smartphone


Google confirms the end of its modular Project Ara smartphone
Google has confirmed reports saying its modular Project Ara smartphone project has been suspended.When asked about the status of Ara, a Google spokesperson told VentureBeat the phone would not be coming to market, despite the company saying as recently as May that an Ara phone would ship to developers this fall.The decision was reportedly made by Google hardware chief Rick Osterloh, who's been trying to streamline the company's seemingly disorganized product lineup.


Google confirms suspension of Ara modular smartphone project


Google confirms suspension of Ara modular smartphone project
Project Ara, Google's lofty vision of a modular smartphone with a vibrant third-party hardware ecosystem, is no more.A Google spokesperson confirmed today that the company has suspended its plan to bring the modular smartphone to market after nearly three years of development, following a revealing report from Reuters.The spokesperson declined to comment any further on the report.


Google will not make Project Ara modular smartphone


Google will not make Project Ara modular smartphone
Google has dropped plans for a modular smartphone with interchangeable parts as it realigns its investments in the area of hardware.While the company will not be releasing the Project Ara phone that was to have been easily customizable, it may bring the phone to market through licensing deals with partners, Reuters reported late Thursday.Google confirmed the report was "true and accurate," but said it had no official comment.


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