Smartphone apps account for half the time Americans spend online
Smartphone shipments may have hit a wall due to a lack of innovation, but that doesn't mean consumer use of smartphones has stopped evolving.Recently released research from comScore shows that smartphone apps actually hit a new milestone in July, accounting for 50 percent of the time Americans spent online.The share of time spent on smartphone apps has been on an upward trajectory, ticking up from 41 percent in 2014 and 44 percent a year ago.
Smartphone apps now account for half the time Americans spend online
Here's a stat that's sure to worry Google: smartphone applications now account for half the time that U.S. users spend online, up from 41 percent back in July 2014, according to a new report from comScore.And when you add tablet applications into the mix, that figure rises to nearly 60 percent.The new milestone was achieved this July, the report says, and is a testament to our increasing reliance on native mobile applications to deliver us the information we need, as well as the entertainment and distractions we crave – things we used to turn to the web for, in previous years.
Smartphone apps lead the way in time spent online
By Rex Crum / September 6, 2016 at 3:03 PMTop Of The Order:App, App And Away…: As technology has changed over the years, it's no surprise that the devices we use, and how much time we spend using them, has evolved.We all hear stories from our parents and grandparents about the days when there were only three TV networks (not counting the local re-run station and PBS, back when British shows consisted of either "Monty Python's Flying Circus" or boring costume-period dramas).You didn't have many options for your "digital life." Cable TV expanded that, as it brought hundreds of channels into your living room, and for years, the TV remained the main method by which people interacted with digital media.
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