Samsung loses the premium phone segment to OnePlus, even as Xiaomi challenges on other value points, tells Counterpoint

collected by :John Smith

This applies both to the premium segment and even the time it comes to its phone market share as a whole. While Xiaomi took up the mid finish segment (Rs 10,000 – Republika Srpska 15,000) in the final quarter, the premium segment saw quite a drastic change. It is wise to note which Counterpoint defines all smartphones begin from Republika Srpska 30,000 and above as being fraction of the premium segment. On the other hand, Xiaomi has its goals determine and it saves hogging on the phone share from Lenovo and other native phone brands. With all of which said, Samsung SVP, mobile business, Samsung India, Asim Warsi had plenty to comment about.


How Xiaomi is beating over India's booming phone market

A seven-year-old Chinese industrialist is taking over the world's second-largest phone market. In the final year, Xiaomi's market share in India has gone from just 6% to 22%, according to Hong Kong-headquartered market intelligence company Counterpoint Research. Modus operandiSince its entry into India, Xiaomi has stood out for its unique go-to-market strategy of selling only via e-commerce. This allowed the company to single-mindedly build capabilities around on-line retail, that this time accounts for around 30% of India's total phone sales. Oppo A37Maintaining the leadHowever, it's not going to be simple for Xiaomi to hold on to its market share.

How Xiaomi is winning over India's booming smartphone market

Xiaomi passes its phone shipment aim for 2017

according to Xiaomi has shipped seventy mn smartphones for the premier ten months of this year, completing its shipment aim for 2017, told Lei Jun, Xiaomi's founder and CEO. The Chinese budget smartphone maker, that is looking to ship hundred mn handsets following year, has too achieved the 100-billion-yuan discounds aim for the whole year. Xiaomi reclaimed the 5th spot in universal smartphone rankings for the 3rd quarter of this year, according to IDC. The firm shipped a total of 27.6 mn handsets in the quarter, up 102.6 % from the same period final year. The Chinese firm has this time unlocked 228 physical stores across further than twenty counties in China since opening its premier in March 2016.

Huawei, Xiaomi lead Chinese brands' stranglehold on world's largest phone market

The highest phone brands are extending their dominance in China, with 5 companies this time accounting for 3 in every 4 handsets purveyed in the world's largest market. Huawei led the pack, boosting its market share with further than a 5th to 19.4 per cent in the 3rd quarter, according to preliminary figures launched with industry investigator IDC on Monday. The leading cash-rich Chinese phone makers are stepping up their investments in branding to burnish their credentials between younger buyers. "Even though the market is getting saturated in China, phone companies are continue aggressive in trying to theft market share from their competitors," told Tay Xiaohan, IDC's study manager. Apple was the only foreign brand in the highest 5 with a 7.7 per cent share, an raise from 7.1 per cent a year earlier.

Huawei, Xiaomi lead Chinese brands' stranglehold on world's largest smartphone market




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