BlackBerry avoids smartphone risk with outsource move - CEO
BlackBerry avoids smartphone risk with outsource move - CEOBy Alastair SharpWATERLOO, Ontario (Reuters) - BlackBerry Ltd's decision to outsource the development of its smartphones helps it avoid the risks of a competitive market and focus on its more lucrative businesses of software and managing rival devices, its chief executive said on Wednesday.The company's shares rose 5 percent as investors welcomed a further shift away the money-losing handset business, in which BlackBerry had gone from being a market leader to trailing far behind rivals like Apple Inc .In a model for how it plans to keep BlackBerry-branded handsets in the market, the company said it had signed a deal with Indonesia's BB Merah Putih to manufacture, distribute and promote new devices in that country, its largest handset market.
BlackBerry avoids smartphone risk with outsource move - CEO
WATERLOO, Ontario BlackBerry Ltd's decision to outsource the development of its smartphones helps it avoid the risks of a competitive market and focus on its more lucrative businesses of software and managing rival devices, its chief executive said on Wednesday.The company's shares (BB.TO)(BBRY.O) rose 5 percent as investors welcomed a further shift away the money-losing handset business, in which BlackBerry had gone from being a market leader to trailing far behind rivals like Apple Inc (AAPL.O).In a model for how it plans to keep BlackBerry-branded handsets in the market, the company said it had signed a deal with Indonesia's BB Merah Putih to manufacture, distribute and promote new devices in that country, its largest handset market.
BlackBerry avoids smartphone risk with outsource move: CEO
A posed Blackberry Pearl smartphone is seen at the Research in Motion (RIM) headquarters in Waterloo, November 16, 2009.REUTERS/Mark Blinch/File PhotoWATERLOO, Ontario BlackBerry Ltd's decision to outsource the development of its smartphones helps it avoid the risks of a competitive market and focus on its more lucrative businesses of software and managing rival devices, its chief executive said on Wednesday.The company's shares (BB.TO)(BBRY.O) rose 5 percent as investors welcomed a further shift away the money-losing handset business, in which BlackBerry had gone from being a market leader to trailing far behind rivals like Apple Inc (AAPL.O).
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