Creeping Death! BlackBerry to quit smartphone business

Creeping Death! BlackBerry to quit smartphone business

Creeping Death! BlackBerry to quit smartphone business

Yet another phone manufacturing giant from yesteryear is hanging up its boots.After Nokia, this time it's Blackberry.The company announced on Wednesday it will stop all hardware production after reporting a loss of $372 million.After struggling to turn around its smartphones business by embracing the Android platform, the company said it will end all internal hardware developments and outsource that function to partners.Instead, Blackberry will pivot towards developing software for other platforms.

BlackBerry outsourcing smartphone design in strategic shift; shares up

BlackBerry outsourcing smartphone design in strategic shift; shares up

A posed Blackberry Pearl smartphone is seen at the Research in Motion (RIM) headquarters in Waterloo, November 16, 2009.REUTERS/Mark Blinch/File PhotoTORONTO BlackBerry Ltd will outsource the development and design of its flagship smartphone, an industry it helped pioneer, as it bets its future on software and services, the Canadian technology company said on Wednesday.The new helped send BlackBerry shares up 3 percent in premarket trading, even as it reported a sharp drop in quarterly revenue.

BlackBerry Earnings Q2 2017: BlackBerry to close smartphone business

BlackBerry Earnings Q2 2017: BlackBerry to close smartphone business

The death march of BlackBerry's handset business was closely chronicled by BGR for a long period of time.We gave the world an inside look at the company's downfall after it failed to pivot when Apple's iPhone changed the smartphone market, and now those early missteps have finally led to today.As BlackBerry reported a fiscal second-quarter net loss of $372 million on Wednesday morning, the company confirmed that it will cease all internal smartphone development and stop making smartphones.