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Report says HTC, Asus, and Acer will all miss their smartphone shipment targets this year
- Report says HTC, Asus, and Acer will all miss their smartphone shipment targets this yearAccording to a new report, three well known Taiwan-based smartphone manufacturers - HTC, Asus, and Acer - will fall short of their shipment targets for the year 2016.The report, citing industry sources, says that HTC will likely ship a total of around 10-12 million smartphones this year, down from the 18 million figure it hit in 2015.Declining shipments to China, the US, and Europe is cited as the major reason for this.
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Asustek, HTC, Acer to fall short of their smartphone shipment targets for 2016
- Asustek, HTC, Acer to fall short of their smartphone shipment targets for 2016Monica Chen, Taipei; Steve Shen, DIGITIMES [Monday 26 December 2016]The three-leading Taiwan-based smartphone vendors, Asustek Computer, HTC and Acer, all will see their smartphone shipments fall short of their respective targets set for 2016, according to industry sources.Asustek are expected to ship 20 million smartphones in 2016 compared to its target of 25 million due to lower-than-expected sales in China, the US and Europe, as well as delayed shipments of its ZenFone 3 series products, said the sources.As it is increasingly difficult for Asustek to compete effectively with local brands in China, and will also face fierce price competition in the India market in 2017, the prospects for Asustek to further ramp up shipments to overseas markets in the coming year are not optimistic, commented the sources.
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ASUS, HTC, Acer fall short of smartphone shipment targets
- Shipment delays, price competition, slower sales According to the latest claims from industry sources, the three leading Taiwan-based smartphone vendors Asustek, HTC and Acer have all missed their target smartphone shipments for 2016 due to price competition and lower-than-expected sales in certain countries.Asustek was originally expected to ship 25 million smartphone units this year, but the forecast has dropped to 20 million units due to delayed shipments of its ZenFone 3 family of products, along with lower-than-expected sales in China, the US and Europe.The company is reportedly having a hard time competing with local Chinese vendors, while in India it will continue to face price competition going into next year.
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