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The father of android , Andy Rubin, is currently kicking the tires on a new smartphone company named Essential. Essential may shake up the smartphone industry and could potentially give Samsung and Apple their first real competitor -- at least when it comes to taking away market share. Speaking of Apple, Cupertino may have been to blame for SoftBank's decision to pull as much as $100 million in funding from Essential. Little is known about the new smartphone just yet, but the image is rather telling. That news surfaced last week, amid rumors that Apple may have strong-armed SoftBank to pull out from backing Rubin's fledgling firm.
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