We spoke to Alienware's Frank Azor at this year's PAX Australia and he admitted that gaming smartphones are a category that the traditionally PC-focused brand does consider from time to time. "We're not interested in extending our brand into categories where we're not directly influencing, designing or defining the product itself. We're very protective of the Alienware brand, which is why we created the Dell gaming G-series brand because we didn't want to dilute it in any way. "We do consider gaming smartphones all the time. Disclosure - MSI covered the cost of our flights and accommodation for PAX Australia 2018.
PAX AUS 2018: Alienware isn't looking to sell a gaming smartphone just yet
collected by :John Smith
We spoke to Alienware's Frank Azor at this year's PAX Australia and he admitted that gaming smartphones are a category that the traditionally PC-focused brand does consider from time to time. "We're not interested in extending our brand into categories where we're not directly influencing, designing or defining the product itself. We're very protective of the Alienware brand, which is why we created the Dell gaming G-series brand because we didn't want to dilute it in any way. "We do consider gaming smartphones all the time. Disclosure - MSI covered the cost of our flights and accommodation for PAX Australia 2018.
We spoke to Alienware's Frank Azor at this year's PAX Australia and he admitted that gaming smartphones are a category that the traditionally PC-focused brand does consider from time to time. "We're not interested in extending our brand into categories where we're not directly influencing, designing or defining the product itself. We're very protective of the Alienware brand, which is why we created the Dell gaming G-series brand because we didn't want to dilute it in any way. "We do consider gaming smartphones all the time. Disclosure - MSI covered the cost of our flights and accommodation for PAX Australia 2018.
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