Vivo may have just tipped its smartphone plans, registering 14 new model names
A foldable phone is also on the way from a subsidiary of Vivo, as we told you here. The registrations were spotted by Dutch blog LetsGoDigital, which reports that Vivo submitted the 14 trademark applications on February 20 to the European Union Intellectual Property Office. At the high end, you may recall that the Vivo X21 was announced last March as the first phone with an in-display fingerprint sensor. In terms of the company's budget series, meanwhile, last Y-series phone was introduced by Vivo in November with the Y93. It's not clear when it will unveil its next budget model.
Sub-brands are the new weapon in China's smartphone war
as mentioned in Sub-brands have become a popular tactic for Chinese smartphone makers to lure new demographics without undermining and muddling their existing brand reputation. As the third-ranked player by shipments in 2018 according to research firm Counterpoint, Vivo is the only one in China's top five smartphone companies without a subsidiary brand. These moves arrived as years of breakneck growth in China's smartphone space comes to an end. Overall smartphone sales contracted 11 percent in 2018 according to Counterpoint, as users become more pragmatic and less likely to upgrade their handsets. Trailing behind was Oppo, Vivo, Xiaomi and Apple .collected by :John Smith
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