Smartphone apps account for 50 per cent time Americans spend online : News, News
Out of the total time spent online, users in the US spend half the time on smartphone applications and if the tablet applications are added into the mix, the figure rises to nearly 60 per cent, a new report said."The results are a testament to people's increasing reliance on native mobile applications to deliver us the information we need, as well as the entertainment and distractions we crave -- things we used to turn to the web for, in previous years," Tech Crunch quoted the report by the US-based analytics company comScore.Also Read: Android users are honest, iPhone users not that muchThe app usage has grown as a result of the omnipresence of smartphones (also devices with large screens) and other factors like faster mobile internet speeds.
Smartphone apps now account for more than HALF the time Americans spend on digital media
As if this summer's Pok̩mon Go craze wasn't enough of a sign, the latest research shows smartphone apps are taking over the digital world.Compared with desktop and tablet usage, Americans are now spending more than 50 percent of their digital media time using smartphone apps as of July, according to an analysis from comScore.While other platforms are expected to maintain their role in online consumption for some time, the experts say smartphone apps are likely to continue growing based on the nature of the platform Рthey're just far more convenient.
Smartphone apps now account for half the time Americans spend online
Here's a stat that's sure to worry Google: smartphone applications now account for half the time that U.S. users spend online, up from 41 percent back in July 2014, according to a new report from comScore.And when you add tablet applications into the mix, that figure rises to nearly 60 percent.The new milestone was achieved this July, the report says, and is a testament to our increasing reliance on native mobile applications to deliver us the information we need, as well as the entertainment and distractions we crave – things we used to turn to the web for, in previous years.
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