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BlackBerry Secures Global Smart Phone Software and Brand Licensing Agreement with TCL Communication
- WATERLOO, ONTARIO--(Marketwired - Dec. 15, 2016) - BlackBerry Limited (NASDAQ:BBRY)(TSX:BB) and TCL Communication Technology Holdings Limited ("TCL Communication") today announced they have entered into a long-term licensing agreement, providing acceleration to BlackBerry's transition into a security software and services company.Under the terms of the agreement, BlackBerry will license its security software and service suite, as well as related brand assets to TCL Communication who will design, manufacture, sell and provide customer support for BlackBerry-branded mobile devices.BlackBerry will continue to control and develop its security and software solutions, serve its customers and maintain trusted BlackBerry security software, while TCL Communication will manage all sales and distribution and serve as a global distributor of new BlackBerry-branded mobile devices along with dedicated sales teams.
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BlackBerry Secures Global Smart Phone Software and Brand Licensing Agreement with TCL Communication
- WATERLOO, ONTARIO--(Marketwired - Dec 15, 2016) - BlackBerry Limited (BBRY)(BB.TO) and TCL Communication Technology Holdings Limited ("TCL Communication") today announced they have entered into a long-term licensing agreement, providing acceleration to BlackBerry's transition into a security software and services company.Under the terms of the agreement, BlackBerry will license its security software and service suite, as well as related brand assets to TCL Communication who will design, manufacture, sell and provide customer support for BlackBerry-branded mobile devices.BlackBerry will continue to control and develop its security and software solutions, serve its customers and maintain trusted BlackBerry security software, while TCL Communication will manage all sales and distribution and serve as a global distributor of new BlackBerry-branded mobile devices along with dedicated sales teams.
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Is BlackBerry Back In The Smart Phone Race? - BlackBerry Ltd. (NASDAQ:BBRY)
- However, the deal with TCL might help in selling this device, and help put BlackBerry on the devices map once more.However, BBRY has failed miserably in the devices space.And while the DTEK60 is a good device, I doubt anyone will notice.
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