Read: Samsung registers record profits in Q1 2017 despite decreased flagship mobile salesThe reason behind the dropped Samsung sales is being attributed to the expensive price tagattached to Samsung phones. At the same time, the market share of Chinese brands including Huawei, Oppo and Vivo witnessed a great leap in the home country during the same period. Thus, Oppo and Vivo have emerged as the fastest growing brands in China followed by Huawei. Ever since Samsung released its flagship Galaxy S8 and S8+ smartphones, the laurels and eulogies have not stopped pouring. But despite this, all may not be too well with the Korean tech giant as the sales of its smartphones are fast slipping away in China, which is the world's largest smartphone market, to other more known local brands.
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Samsung's smartphone sales drop by half in China in Q1
The company needs to figure out more how to satisfy Chinese consumers' needs," Jeon said.Alongside smartphones, Samsung is also losing to Chinese companies in the nation's home appliance market. 2 home appliance makers, respectively -- have market shares of only 7 percent and 1.4 percent respectively in China, which is dominated by the top three Chinese brands, Hisense, Skyworth and TCK.By Shin Ji-hye ( shinjh@heraldcorp.com Samsung and LG -- the global No. Samsung Galaxy S8 (right) and Galaxy S8 Plus (Yonhap)Samsung Electronics' smartphone sales dropped by more than half in China in the first quarter of this year, according to a Hong Kong-based research firm.The Korean tech giant is losing its market share to Chinese brands, including Huawei, Oppo and Vivo, in the world's largest smartphone market.According to the latest report published by Counterpoint Technology Market Research, shipments of Samsung Electronics smartphones fell around 60 percent year-on-year to 3.5 million units in the first quarter in China. Its market share also fell to 3.3 percent from 8.6 percent.During the same period, shipments of the top three Chinese brands Oppo, Vivo and Huawei increased 81 percent, 60 percent and 25 percent, respectively.Huawei held the top spot with a 19.7 percent share, followed by Oppo with a 17.5 percent share and Vivo with a 17.1 percent share."Oppo and Vivo were the fastest growing brands followed by Huawei, together cementing the top three spots and extending their lead over Apple, Xiaomi and Samsung by a widening margin," said Neil Shah, a researcher at Counterpoint Technology Market Research.Industry watchers said the strong sales of Chinese handset makers were driven by their affordable prices, convenient distribution channels and localized app services.Chinese smartphone consumers in their 20s and 30s generally buy their phones online and put more value on app services, according to Jeon Byeong-seo, head of China Economy and Finance Research."Samsung's smartphones are more expensive, available only at offline agents and lack localized app services.
A report by a research firm called Counterpoint Technology states that Samsung smartphone sales have been cut to half in China this quarter. But this is not the case in China which is the most saturated and biggest smartphone market in the world. Talking of Sales numbers, Samsung smartphone shipments fell by 60 percent. While companies like Huawei, Vivo, and Oppo have had robust sales leading to a growing market share for the two companies. Samsung is hailed by many as the king of the smartphone market.
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