Expect only mid-range and high-end flagships from HTC moving forward. Chia-Lin Chang, President of HTC's Smartphone and Connected Device divisions, says the Taiwanese company will stop chasing high sales numbers in the entry-level smartphone markets and instead focus on designing and selling highly profitable devices. Only time will tell if this new strategy will lift HTC's smartphone division out of the red, but at least we're sure to see the top tier of smartphones from HTC moving forward. HTC is hoping that less is more when it comes to smartphone offerings. Instead of chasing high sales figures with cheaper devices, the plan will be to focus on mid-range devices and premium flagships with higher profit margins — such as the forthcoming HTC U Ultra and U Play.
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huawei tops china's smartphone market in q4 2016
"Smartphone shipments in China for the fourth quarter of 2016 were also the quarterly highest in the history. Shipments for all of the year came to 476.5 million units, rising 11.4 per cent from 2015 levels," Digitimes reported, quoting Canalys report.Huawei shipped 76.2 million units in China's smartphone market in 2016, followed by Oppo with 73.2 million units and Vivo with 63.2 million. BEIJING: China shipped 131.6 million smartphones in in the fourth quarter of 2016 with Huawei topping the list, followed by Oppo and Vivo , a new report said on Saturday.According to a report by Singapore-based market research firm Canalys, the smartphone shipments in China accounted for nearly a third of worldwide shipments. "In 2017, competition between Huawei, Oppo and Vivo will become much more intense, while their increasing scale and bargaining power within the industry will have a larger impact on device strategies of operators and open channel partners," Ding predicted. "In 2016, the top three brands were competing with new product launches, go-to-market strategies and brand building," Canalys research analyst Jessie Ding was quoted as saying.Xiaomi took the fourth spot while Apple fell to fifth place.
The 43.8 million iPhones Apple shipped in the country was down 18.2 percent year-over-year, and led it to slide into fifth place , research firm Canalys said this week. Apple continued to struggle for ground in China during the December quarter, ceding fourth place in the country's smartphone market under pressure from local brands like Huawei and Xiaomi, according to new research data. CEO Tim Cook blamed this partly on currency values, but also commented that the market was "not without challenges. "Canalys analyst Jessie Ding suggested that as elsewhere, many Chinese may be content with older iPhones and waiting for this year's models, led by the "iPhone 8," sometimes known as the "iPhone X. The company was in fact eclipsed by Xiaomi, even though the latter saw shipments fall 21 percent to 51.4 million.Leading the market was Huawei with 76.2 million.
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