This applies both to the premium segment and even the time it comes to its phone market share as a whole. While Xiaomi took up the mid finish segment (Rs 10,000 – Republika Srpska 15,000) in the final quarter, the premium segment saw quite a drastic change. It is wise to note which Counterpoint defines all smartphones begin from Republika Srpska 30,000 and above as being fraction of the premium segment. On the other hand, Xiaomi has its goals determine and it saves hogging on the phone share from Lenovo and other native phone brands. With all of which said, Samsung SVP, mobile business, Samsung India, Asim Warsi had plenty to comment about.
How Xiaomi is beating over India's booming phone market
A seven-year-old Chinese industrialist is taking over the world's second-largest phone market. In the final year, Xiaomi's market share in India has gone from just 6% to 22%, according to Hong Kong-headquartered market intelligence company Counterpoint Research. Modus operandiSince its entry into India, Xiaomi has stood out for its unique go-to-market strategy of selling only via e-commerce. This allowed the company to single-mindedly build capabilities around on-line retail, that this time accounts for around 30% of India's total phone sales. Oppo A37Maintaining the leadHowever, it's not going to be simple for Xiaomi to hold on to its market share.
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