Samsung borrows from Chinese playbook in battle for India's smartphone market

As it stated in To be sure, Samsung has long dominated the premium end of the smartphone market in India and features like "chat over video", designed at its Indian R&D center, underscore its tech prowess. 2 smartphone market with about 400 million users and worth an estimated $20 billion annually. For Samsung, India is its biggest market outside the United States and one where it has invested heavily, opening the world's biggest smartphone factory outside New Delhi last month. But Chinese brands now account for every one in two phones sold in India with Xiaomi making the greatest strides. After its 2014 market entry, the "Mi" brand steadily gained share to knock Samsung from the top spot last December.


Samsung or Xiaomi? It's a two-horse race for India's smartphone market

India's booming smartphone market is turning into a two-horse race between Samsung and Xiaomi. The new sales estimates reflect a big comeback for Samsung, which dominated the Indian market for six years but was overtaken by Xiaomi at the end of 2017. It opened what it claims is the "world's largest mobile factory" earlier this month on the outskirts of New Delhi. The iPhone is still nowhereIndia is already the world's second largest smartphone market behind China, with more than 300 million users. And despite the dominance of Samsung and Xiaomi, there are opportunities for other vendors, said Canalys research manager Rushabh Doshi.

Samsung or Xiaomi? It's a two-horse race for India's smartphone market

OnePlus leads India's premium smartphone segment in Q2 2018: Counterpoint

as mentioned in That OnePlus has become a globally renowned brand in the flagship smartphone category is now a well-established fact. Now a Counterpoint Research report has all but cemented OnePlus as the king of flagship phones above Rs 30,000 in India. As per the report, in Q2 2018 OnePlus has held 40 percent share of the premium smartphone segment in India. OnePlus 6 sales captured 30 percent of the premium flagship sales in India while the OnePlus 5T had a 10 percent share. Samsung, OnePlus, and Apple contributed to 88 percent of the premium flagship segment in Q2 as compared to 95 percent in Q1.





collected by :John Smith

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