Apple saw the biggest decline in smartphone sales in the fourth quarter of 2018 out of all major device vendors, according to Gartner's analysis of the global smartphone market, with the iPhone's reduced sales also causing Apple's market share to diminish compared to the same period in 2017. The iPhone XR and the iPhone XS Max, launched just before the fourth quarter. Gartner's table of global smartphone unit sales for Q4 2018Apple's holiday quarter results revealed iPhone revenue was down 15 percent compared to last year, but unit figures were not provided by the company under its new reporting policy . "Both these challenges limit Apple's unit sales growth prospects. According to Credit Suisse, smartphone production in the first quarter is forecast to fall to a level last observed in 2013.
India's smartphone market grew by 10% in 2018, bucking global slowdown
India held onto the world's fastest growing smartphone market crown last year, the research firm said in a report today. China, the world's largest smartphone market, saw a decline of 15.5 percent last year, according to Canalys, also a research firm. Overall, Chinese phone makers had 60 percent of the smartphone market last year, up from 54 percent during 2017. An outlierIndia, which is the second largest smartphone market, has emerged as an outlier in recent years. The price barrier has hit Apple, which had just 1.1 percent of the local smartphone market share last year, Counterpoint told VentureBeat.
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