Local smartphone brands losing battle for Indian market

as informed in A perusal of sales and shipment data for the last few quarters from different players shows that Indian firms no longer feature among top five smartphone sellers in the Indian market. In fact, 2018 saw Chinese brands registered their strongest ever annual performance in India capturing a record 60 per cent smartphone market share, up from 54 per cent during 2017. With the Chinese smartphone market lagging in the midst of an economic slowdown, the country's mobile powerhouses are set to focus all the more on other markets, especially the world's second largest: India. Research analyst Shobhit Srivastava notes that with Chinese sales losing momentum, "Chinese brands are looking to expand overseas. To increase market share, Chinese brands have been aggressive in both hardware/software design and marketing.

88 smartphone brands fight for mere 0.3% market share in India

88 smartphone brands fight for mere 0.3% market share in India (Representational Image) | Photo Credit: ThinkstockNew Delhi: While the top five smartphone brands currently enjoy a market share exceeding 75 per cent in India, whatever is left is now being shared by over 88 smartphone brands -- leaving a mere 0.3 per cent market share for each player. Players like Panasonic and Videocon are among those 88 smartphone brands sharing the revenue of nearly Rs 43,560 crore -- or Rs 475 crore revenue per brand (on average). The big question is: How many of these 88 brands will be able to survive the hyper-competitive and highly price-conscious Indian market? Xiaomi with 28.9 market share shipped 41.1 million units while Samsung with 22.4 per cent market share shipped 31.9 million in FY 2018. Vivo shipped 14.2 million units with 10 per cent market share while OPPO shipped 10.2 million units and captured a 7.2 per cent market share.

Behind the rise of China's smartphone brands lies growing unease over country's tech gains

referring to The emergence of Chinese smartphone brands on the global stage has mirrored the rising competitiveness of the country's telecommunications equipment suppliers, which have won market share with value-for-money offerings as well as on heavy investments in research and development. Photo: Xinhua

collected by :John Smith