Sub-brands are the new weapon in China’s smartphone war

collected by :John Smith

Sub-brands have become a popular tactic for Chinese smartphone makers to lure new demographics without undermining and muddling their existing brand reputation. As the third-ranked player by shipments in 2018 according to research firm Counterpoint, Vivo is the only one in China's top five smartphone companies without a subsidiary brand. These moves arrived as years of breakneck growth in China's smartphone space comes to an end. Overall smartphone sales contracted 11 percent in 2018 according to Counterpoint, as users become more pragmatic and less likely to upgrade their handsets. Trailing behind was Oppo, Vivo, Xiaomi and Apple .


LG's new smartphone unlocks by recognizing the veins in your palms — here's how it works

Indeed, the LG G8 uses the veins in the palms of your hands to unlock the phone, which the company calls "Hand ID." It's a novel method, but it's the same idea as advanced facial recognition. To detect and recognize your veins, the LG G8 has what LG calls a "Z" camera that detects a users' veins with infrared light. There's also a 3D sensing "time of flight" (ToF) camera on the front of the LG G8 that detects the shape, thickness, and other individual characteristics of a user's palms. I'll be testing LG's Hand ID as I have more time with the LG G8.

LG's new smartphone unlocks by recognizing the veins in your palms — here's how it works

Foldable phones: Just a fad or the new norm in smartphone design?

according to Elsewhere at the Mobile World Congress, other smartphone makers were showing off their own foldable phones. It looks very similar in style to the Mate X, though there are no firm plans to release it at this stage. TCL, another Chinese company that makes Alcatel and Blackberry-branded phones also showed off foldable phones employing its own DragonHinge flexible display technology. Two screens better than oneAn intermediate and more affordable measure on the way to foldable phones is more conventional models that boast screens on both sides. Peter Griffin visited the Mobile World Congress as a guest of Oppo.





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