The two biggest brands in the West are the two biggest losers as the smartphone slump continues, analyst Gartner has found. Apple and Samsung both shouldered major market share losses: Samsung down from 20.9 per cent globally to 19 per cent, and Apple down from 14 per cent to 13.4 per cent. But it was more dramatic in China: down from 14.6 per cent market share in Q4 2017 to 8.8 per cent in Q4 2018, with annual sales of just over 209 million units. "OnePlus, Oppo, Vivo are still 30 per cent cheaper compared to Samsung and Apple, but have equally good features. "It looks at market value, not market share.
The bigger they are, the harder they fall: Peak smartphone hits Apple, Samsung the worst
collected by :John Smith
The two biggest brands in the West are the two biggest losers as the smartphone slump continues, analyst Gartner has found. Apple and Samsung both shouldered major market share losses: Samsung down from 20.9 per cent globally to 19 per cent, and Apple down from 14 per cent to 13.4 per cent. But it was more dramatic in China: down from 14.6 per cent market share in Q4 2017 to 8.8 per cent in Q4 2018, with annual sales of just over 209 million units. "OnePlus, Oppo, Vivo are still 30 per cent cheaper compared to Samsung and Apple, but have equally good features. "It looks at market value, not market share.
The two biggest brands in the West are the two biggest losers as the smartphone slump continues, analyst Gartner has found. Apple and Samsung both shouldered major market share losses: Samsung down from 20.9 per cent globally to 19 per cent, and Apple down from 14 per cent to 13.4 per cent. But it was more dramatic in China: down from 14.6 per cent market share in Q4 2017 to 8.8 per cent in Q4 2018, with annual sales of just over 209 million units. "OnePlus, Oppo, Vivo are still 30 per cent cheaper compared to Samsung and Apple, but have equally good features. "It looks at market value, not market share.
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