Report: Apple Developing Siri-Based Echo Rival
Apple is reportedly building a Siri-based smart home device to rival Amazon's Echo.The project—designed to control appliances, locks, lights, and curtains via voice activation—has entered prototype testing, Bloomberg reports.In an attempt to stand out from other smart speakers like the Echo and Google's upcoming Home device, Cupertino is using more advanced microphone and speaker technology.It may also employ facial recognition to help identify who is in the room or a person's emotional state, according to Bloomberg.
Apple (AAPL) "Mystery Device" Could Be an Amazon Echo Killer
Amazon.com, Inc. (NASDAQ: AMZN ) has had the opportunity to build a big lead in the smart home thanks to its stealthy approach of hiding Alexa in its Amazon Echo wireless speaker.With Alphabet Inc (NASDAQ: GOOG , NASDAQ: GOOGL ) on the verge of launching its own Google Home version, it appears Apple Inc. (NASDAQ: AAPL ) will also soon join the fray.Reports have a Siri-powered prototype now in testing, and a mystery wireless device just hit the FCC for approval.Amazon Echo Is Stealing the HomeConsumer technology giants like Apple, Google and Microsoft Corporation (NASDAQ: MSFT ) had been seen as having a leg up on Amazon when it comes to the smart home.
Apple Opening Siri, Developing Echo Rival — The Information
Apple is upping its game in the field of intelligent assistants.After years of internal debate and discussion about how to do so, the company is preparing to open up Siri to apps made by others.And it is working on an Amazon Echo-like device with a speaker and microphone that people can use to turn on music, get news headlines or set a timer.Opening up its Siri voice assistant to outside app developers is the more immediate step.
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