BlackBerry's smartphone market share is finally 0%

It's the end of an era: BlackBerry's share of the global smartphone market is now 0.0%. That gives the Canadian smartphone company a share of the overall phone market of less than a single percentage point. As recently as the third quarter of 2016, BlackBerry's OS was still (just) showing up with market share in Gartner's data. In second place is Apple's iOS, which sold 77 million units in the quarter, with 17.9% of the overall market share. Its Q3 2016 market share was 0.1%, with estimated sales of 377,800 devices.

BlackBerry global smartphone market share is 0.0%, Gartner says

The reign of the BlackBerry was already over, but now it's really, really over. The onetime leader in smartphones sales made up zero percent — or 0.0482 percent — of global smartphone purchases in the fourth quarter of 2016.Business Insider spotted the stat in research from the firm Gartner tracking smartphone sales. That number becomes zero when factored into the 432 million smartphones sold during that time period. BlackBerry sold 200,000 of its own phones last year, but that might as well have been zero. But the last 200,000 BlackBerries sold in 2016 barely even register as a drop in the global smartphone bucket.

Blackberry's share of the global smartphone market drops to 0% as the company makes software its focus

For all intents and purposes, this leaves the smartphone market down to just two platforms, android/" target="_blank">Android (81.7 percent) and iOS (17.9 percent share). Windows' share of the mobile space fell from 1.1 percent near the end of 2015 to 0.3 percent last year, with just shy of 1.1 million phones shipped. While that was virtually expected given the dearth of Windows phones (HP's Elite X3 was the real standout last fall), it leaves the platform not far behind BlackBerry. Apple didn't grow nearly as quickly as its Chinese counterparts, but its 17.9 percent share was enough to give it the lead. Simply put, the smartphone business is a vicious place to be -- even one misstep can cost a company dearly.


read more visit us smartphone

collected by :Andro Alex