Aussie smartphone loyalty wavering in war between Apple, Samsung
When you count all Android handset makers, not just Samsung, Australia's loyalty to Android is almost on par with its loyalty to Apple smartphones. Baby Boomers are the least loyal smartphone owners, according to finder.com.au, with more than half buying whichever phone they prefer at the time of purchase. Loyalty to other individual smartphone brands — such as Sony, HTC, Google and Microsoft — remains at less than 2 per cent each. Overall Australian men are less loyal to smartphone brands than women, with men opting to purchase a new phone based on preference of features rather than brand loyalty. More than a third of Australians are prepared to ditch their smartphone brand and switch to a rival in 2017, threatening Apple and Samsung's domination of the local market.
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