Australian smartphone sales fell flat in 2016
Australian smartphone sales fell flat in 2016Peter Terlato 28 February 2017Sales dip 2% year-on-year because of difficult retail climate. Emerging tech analyst firm Telsyte's Australian Smartphone & Wearable Devices Market Study 2017 shows 4.1 million smartphones were sold during the second half (H2) of 2016. The research also revealed one quarter (25%) of smartphone users "feel addicted to their smartphone". Additionally, over two million Aussie smartphone users made food orders and delivery purchases in 2016, while 1.7 million used a ride-sharing service. The Apple iPhone was the most popular brand of smartphone sold during this period, with around 1.7 million units sold in H2 2016.Aussie smartphone sales stay flat despite soaring usage
"Despite new players such as Google with the Pixel device entering the market, Android could only take 44.6 per cent market share. Samsung smartphone users indicated around 60 percent repeat purchase intention, similar to before the recall. However, at the end of 2016, Telsyte estimated that 75 per cent of Australians were using a smartphone, with near full penetration in the 18 to 55-year-old age group. Telsyte said smartphone sales were impacted by a combination of factors, including the recall of the Samsung Note 7, rising prices of premium handsets, and a difficult retail environment. Apple's iPhone was the most popular brand of smartphone sold in Australia, with an estimated 1.7 million units sold in the second half of 2016.
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